Investing in innovation

Consumer demand for exciting seafood choices continues to grow, with diners keen to explore flavour trends and daring to try something different!

Our versatile seafood range is well accepted by chefs around the world. Led by our international Corporate Chef and team of highly skilled culinary and food technologists, we continuously engage and listen to our customers, inspiring to bring creative new ideas to market. Our UK team follow the latest trends and can regularly be found exploring the latest brand research to ensure we are able to support our customers.

From classic seafood favourites to new products developed to reflect changing consumer tastes – our wide range of products offers versatility and efficiency to commercial kitchens of all sizes.

Over recent years we have been proud to receive various awards for our innovative seafood, including our Kuro Prawns, Tempura Tropical Snapper and Crispy Calamari & Cheese Bites. If you have an idea for a fantastic new seafood product, get in touch and the team will be keen to discuss your requirements. We like a challenge and product innovation is our expertise!

The growth in pescatarian and flexitarian dining delivers terrific opportunities for foodservice operators to get creative, watch this space as we start to introduce new products to meet this growing demand.

Serious about sustainability

As a socially and environmentally conscious organisation, we are committed to sourcing seafood from sustainable and well managed fisheries. Pacific West's parent company, Golden Fresh became the first company in South East Asia to receive the chain of custody accreditation from the Marine Stewardship Council (MSC) in 2005. Since then, Pacific West have gone on to launch many MSC certified products in the UK, including Crispy Cod Goujons, a range of Cod Fillets in various sizes, Coldwater Prawns, Hoki, and Pollock.

In addition, by choosing fish from the Pacific West Sustainable Harvest seafood range, you can help safeguard the world’s fish stocks for future generations.

As we continue to invest in our business, you will start to see our new packaging design rolled out. This is part of our commitment to sustainability, where we are working to reduce the use of plastic across our business.

It is this unparalleled commitment to quality and sustainability which has led to Pacific West's success as being a leader in the seafood market. To find out more about how Pacific West can support your business please get in touch.

Innovation Sustainability